Etsy Ads ROAS Calculator
Your Etsy Ads can have a positive ROAS and still lose money.
Use your real product costs, Etsy fees, shipping, and profit goal to find the ROAS your ads actually need.
No email required. Your numbers stay on this page. All amounts in USD.
The numbers behind one order
What does your sale really earn?
Results update as you type. Start with one product.
3. Etsy feesUS defaults · Review and edit for your shop
Percentage fees apply to item price plus customer-paid shipping. Payment fees vary by country. This estimate excludes sales tax and assumes one listing fee per order. Add any applicable extra fees below.
Optional: additional fees for this order.
Your advertising thresholds
Break-even ROAS
1.12×
Below this ROAS, your Etsy Ads are losing money.
ROAS for your profit goal
1.55×
This is the ROAS needed to cover advertising and still earn $10.00 per order.
- Profit before advertising
- $35.75
- Maximum ad spend to break even
- $35.75
- Ad spend available for your profit goal
- $25.75
This is what remains from the order after your product costs, shipping, and Etsy fees.
Spending more than this to generate one sale would make the order unprofitable.
For every $1 spent on ads, you need about $1.12 in attributed revenue to break even.
See how this was calculated
- Sale revenue
- $40.00
- − Materials
- $0.00
- − Labor
- $0.00
- − Packaging
- $0.00
- − Shipping
- $0.00
- − Other costs
- $0.00
- − Etsy transaction fee
- $2.60
- − Etsy payment processing fee
- $1.20
- − Etsy fixed fee
- $0.25
- − Listing fee
- $0.20
- − Other Etsy fees
- $0.00
- = Profit before advertising
- $35.75
- − Desired profit
- $10.00
- = Available advertising spend
- $25.75
$40.00 revenue ÷ $25.75 available advertising spend = 1.55× target ROAS.
An estimate for one product and its entered costs. ROAS measures attributed revenue, not profit. Fees and profit goals are rounded to cents; ROAS is shown to two decimal places.
What is Etsy Ads ROAS?
ROAS means Return on Ad Spend. A ROAS of 3.0 means that $1 spent on advertising generated $3 in attributed revenue. Revenue is not the same as profit. You can have positive ROAS and still lose money after materials, labor, shipping, Etsy fees, and advertising.
What is a good ROAS for Etsy Ads?
There isn't one ROAS number that's profitable for every Etsy shop. A high-margin product can afford a lower ROAS than a product with high materials, labor, shipping, or marketplace fees. The important number is your break-even ROAS.
Why different products need different ROAS
Different materials, labor, shipping costs, selling prices, and margins leave different amounts available for advertising. Check each product's costs to understand what it can afford. Maker Forge helps you keep track of those differences across your shop.
Every product has a different break-even point.
Calculating this once is easy. Keeping track of it across an entire shop is harder.
Maker Forge brings your product costs, materials, labor, marketplace fees, shipping, and sales together so you can see what you're actually earning.