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eBay Promoted Listings Profit Calculator

See what eBay selling fees and Promoted Listings General actually take from your profit—not just your sale price.

Your sale

Enter the real numbers behind one listing.

Results update immediately as you type.

Sale

Item Selling Price$Shipping Charged to Buyer$Enter $0 for free shipping.

Your costs

Your Item Cost$What the item costs you to make or acquire.Actual Shipping Cost$What you actually pay to ship it.Packaging / Other Costs$Boxes, mailers, labels and other per-order costs.

Advertising

Promoted Listing Rate

0% compares the same sale without promotion.

Profit goal

Profit I Want to Keep$We'll show the maximum ad rate that preserves this profit.

Advanced

Estimated Sales Tax%Optional. Improves the eBay fee estimate.

Final Value Fee%Common U.S. non-Store rate. Your actual rate may differ.

Where do I find this?

Check Seller Hub → Payments → Fee details for a completed sale.

Estimated Profit

Healthy result

This sale remains profitable after the fees, advertising, and costs entered.

$8.52

After eBay fees, advertising, and your costs

Before advertising

What this sale could earn after selling fees and costs, before Promoted Listings General advertising.

$11.52

Advertising fee

The 10% ad rate applied to the fee base of $30.00.

$3.00

Profit margin

Estimated profit after advertising divided by item price plus shipping charged to the buyer.

28.4%

Your 10% ad rate consumes 26.0% of your potential profit

The advertising fee is divided by profit before advertising. This is why a modest ad rate can take a much larger share of profit.

26.0%

Worth watching

$3.00 of the profit available before advertising is spent on this promoted sale.

$3.00 in ads reduces estimated profit from $11.52 to $8.52.

How High Can You Promote?

Break-even ad rate

At approximately 38.4%, this sale would no longer generate a profit based on the costs entered.

38.4%

Max ad rate to keep $10.00 profit

The highest estimated promoted rate that preserves at least $10.00 profit.

5.1%

Fee breakdownSee how every number was calculated

Item price: $30.00
Shipping charged: $0.00
Estimated sales tax: $0.00
eBay fee calculation base: $30.00
Variable final value fee: −$4.08
Per-order fee: −$0.40
Promoted listing fee: −$3.00
Your item cost: −$8.00
Actual shipping cost: −$5.00
Packaging / other: −$1.00
Estimated profit: $8.52

eBay fees vary by category, Store subscription, seller status, buyer location, taxes, promotions, and other factors. Enter your actual Final Value Fee rate when possible. This calculator is an estimate and is not affiliated with or endorsed by eBay.

Estimate only · eBay fee documentation

From one listing to your whole shop

Doing this for every listing gets old.

This calculator shows one eBay listing. Maker Forge tracks costs, fees, pricing and profit across your products.

Learn More

Know where the ad money comes from

How eBay Promoted Listing Fees Affect Your Profit

Your ad rate is based on the sale—not your profit. A modest ad rate can consume a much larger share of what you actually earn.

General campaigns

•Percentage-based ad rate
•Fee on qualifying promoted sales
•Calculated by this tool

Priority campaigns

•Cost-per-click advertising
•Clicks can cost money without a sale
•Not calculated by this tool

This calculator estimates General campaigns only. Read eBay's General campaign documentation.

Are eBay Promoted Listings Worth It?

They can be—if the extra sales are worth the profit you give up to advertising. Use the calculator above to see how much profit your ad rate consumes.

Frequently asked questions

How much does eBay charge for Promoted Listings?

Promoted Listings General uses the seller's selected ad rate applied to the applicable total sale amount when a qualifying promoted sale occurs.

Does eBay charge Promoted Listings fees on shipping?

The General campaign fee calculation uses the total sale amount, which can include shipping charged to the buyer.

Does eBay charge Promoted Listings fees on sales tax?

eBay states that applicable taxes are included in the total sale amount used for the General campaign ad fee.

What is the difference between eBay General and Priority Promoted Listings?

General uses a percentage-of-sale ad fee for qualifying promoted sales. Priority uses cost-per-click advertising and can incur costs without a sale.

Can eBay Promoted Listings make a profitable item unprofitable?

Yes. When the promoted listing fee is larger than the profit available before advertising, an otherwise profitable sale becomes a loss.